1. The Dark Knight
After Heath Ledger's unexpected death, Warner Bros. continued with the film's marketing, focusing on his Joker character. Fans flocked to theaters and saw one of Ledger's best performances.
Sparse details put the marketing in the less-is-more category. But it all built buzz for JJ Abrams' project, which earned more than $46 million in its first weekend.
3. Sex and the City
By positioning the film as the place for a “girls' night out” and pulling on the heartstrings of the show's fans, ladies showed up in droves.
4. High School Musical 3: Senior Year
The HSM crowd got the big- screen treatment, after two versions on the small screen. Disney's full-force marketing followed suit.
Who knew vampires were so hot? Production company Summit Entertainment promoted the young stars and the romance in the storyline. The sequel was announced the day after the film's release.