5 Booming media brands

1 The Huffington Post
This news aggregator has come a long way since it was labeled as “the liberal Drudge Report” around its 2005 launch. The site expanded coverage in 2008 with the launch of a Chicago local site and green section on its main page.

2 The Politico
When the newspaper launched last January, many wondered if it would stand a chance against old print and broadcast stalwarts. Those questions – after it drove much of the 2008 election narrative – are now moot.

3 BusinessWeek.com
Few media brands understand the power of consumers in the on-demand age better than this site. It features an online debate room, “Suggest a Story” feature, and its editor regularly Tweets.

4 The Atlantic
The Atlantic greatly expanded the scope of its Web site, which features prominent bloggers, such as Andrew Sullivan and Marc Ambinder, in 2008. The magazine also redesigned its print edition, adding a fresh new feel.

5 D: All Things Digital
Founders Walt Mossberg and Kara Swisher are two of the major reasons for the success of D: All Things Digital, The Wall Street Journal-sanctioned Web site that is the Silicon Valley's daily must-read. The brand also maintains a presence at live events.

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