5 Beleaguered media brands

1 Tribune Co.
Owner Sam Zell's expletive-laced antics and zany staff-wide memos are only a part of the Tribune Co.'s bad public image. Now that it has filed for bankruptcy, it will have to work that much harder to turn its reputation around.

2 The New York Times
After Tribune filed for bankruptcy earlier this month, media watchers wondered if The New York Times was next. The same week as Tribune's disclosure, the Times talked about some financial problems of its own. The paper said it would borrow up to $225 million against its Manhattan headquarters.

3 Time Inc.
Although the media brands that are issuing pink slips and buyout offers to employees are far too numerous to list here, Time Inc. had one of the biggest 2008 bloodlettings, announcing the cut of about 600 positions and the folding of some publications completely.

4 The Associated Press
The Associated Press' reported 10% cut of its total workforce is only one concern on the organization's plate. The AP is seeing its clout as one of the most respected media organizations flounder as more newspapers and chains pull out of their agreements for financial reasons.

5 US News & World Report
Publisher Mortimer Zuckerman's magazine only plans to print monthly, after downgrading to a twice-monthly schedule earlier this year. The magazine is looking for its footing as it struggles to find a niche not covered by Newsweek, Time, and other politically charged competitors.

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