1. Summer Olympics
With constant talk of boycotts, air quality concerns, and whether Beijing had truly gotten its act together, the whole world waited eagerly for 8/8/08. And the Games did not disappoint.
2. Grand Theft Auto IV
This video game featuring gangland killings and automotive theft broke launch records by selling 6 million copies in its first week, following a low-key PR ramp-up.
3. iPhone 3G
The buzz leading up to the launch of this multimedia smartphone was unprecedented. However, the very quality that captured consumers' interest in the item has also connected to a series of complaints about the inconsistent network coverage, as well as a number of lawsuits.
4. Chevy Volt
General Motors unveiled the production model of this electric car at its 100th anniversary celebration. The company tied in the product innovation of the Volt with the future of the company.
5. Speedo's LZR racer suits
This suit made such a splash on the 2008 Olympic swim circuit, swimmers with competing brand sponsorships still wore the suit in competition.
6. Wii Fit
As if bowling and Mario Kart weren't enough exercise, Nintendo took a step to getting rid of the nation's couch potatoes with the introduction of this game and accompanying body balance board.
The packaged food company Nestlé took its initial steps into the beauty business this year, after launching this skincare supplement, which is sold over the counter at high-end department stores.
8. Planet Green
The long-anticipated network from Discovery made its debut in the early summer with 250 hours of original lifestyle programming.
9. Ford Flex
Ford showed off the luxury qualities of its brand by creating events at art galleries, high-profile restaurants, and nightclubs for creative professionals, like chefs and television producers, across the country.
10. Blackberry Storm
RIM's answer to the iPhone, this touch-screen PDA sold by Verizon generated a huge amount of buzz even before its much-delayed launch in November.