Here are a few other examples:
- Macy’s has launched the "Believe" holiday campaign, which benefits the Make-A-Wish Foundation. The effort includes reprints of the infamous "Yes, Virginia, there is a Santa Claus" editorial, the www.macys.com/believe microsite, and in-store letter-writing stations. The department store will give up to $1 for every letter to Santa to the Make-A-Wish Foundation, up to $1 million.
- Sears Holdings announced this month that it will give $100 in merchandise to each of the more than 30,000 registrants on its "Heroes at Home" Wish Registry, which goes to benefit members of the US Armed Forces.
- American Eagle Outfitters and Big Brothers/Big Sisters of America teamed up to create a PSA featuring R&B star Nick Cannon. The two organizations filmed the ads, which will appear in American Eagle retail locations in mid-January, in late November.
- Dogpile.com, a search Web site that compiles the results of other search engines, announced November 12 that it would begin donating a portion of revenues from searches to the ASPCA, with a goal of raising $1 million by the end of next year.