NEW YORK: PRWeek has begun its annual corporate PR survey.
Each year, we poll in-house communications managers on trends in budgeting, staffing, reporting structures, and agency relationships. Results will appear in our February 10 issue.
This year's survey, sponsored by Biz360, will look closely at how companies measure the effectiveness of PR programs, and how much of their budgets are directed to metrics.
The research provides an important benchmark of many of the key issues facing PR departments. Last year's survey, for example, revealed that US PR budgets fell by 21% in 2001.
Last year, respondents also revealed that spending was being directed more toward in-house teams rather than on retaining firms. Some staffing increases were also predicted.
What trends will dominate this year? It has been another tough period for communications, even as the function has gained a new level of credibility in many companies. The survey provides a crucial voice for corporate communicators.