NEW YORK: The PRSA has launched a strategic social-responsibility section, which aims to advance understanding of CSR issues, and the PR industry's role in helping corporations address them.
"This focuses directly on an area of strategic need for our members," explained Reed Byrum, the PRSA's president. Specifically, the group plans to create a listserv for sharing of best practices, and a speakers bureau of experts for local and regional events.
The steering committee overseeing the program is chaired by Scot Marken, president of Coalescence, a firm that specializes in helping companies link social-responsibility goals with business objectives.
Byrum said the program is an extension of the PRSA's three-tiered priorities for 2003: focusing on advocacy, diversity, and professional development.
"It reaches back to a couple of years ago, when we were having an extreme financial crisis," he said. "As we repaired the infrastructure problems of that, we became very introspective about how the PRSA should address its members and its future."