NEW YORK: Healthcare PR veterans Stephen Gendel and Barbara Lindheim, have teamed to form GendeLLindheim BioCom Partners, a consultancy dedicated to biotech, diagnostic, and specialty pharma companies.
PR and IR functions will include corporate positioning, crisis management, media strategy, and investor road shows. The group was formed to cater to the industry's need for counsel on how to tailor internal messages to different audiences at a reasonable cost, said the principals.
Citing startups as her initial focus, Lindheim said, "There is a lot of money out there to invest in these companies. People just want a sensible business model."
Most recently, Gendel was a senior media analyst at Chandler Chicco Agency. Lindheim left her position as VP, strategic communications at Orchid BioSciences to cofound the new firm.