CHARLOTTE, NC: Goodrich has named Lisa Bottle its new VP of corporate communications. Bottle joined Goodrich after its October takeover of TRW Aeronautical Systems, where she had previously worked.
The takeover brought Goodrich four new business lines and 6,000 new employees.
Bottle's communication efforts will center on telling the story of the new Goodrich to its 23,000 employees worldwide.
"We've got a job to do in helping employees understand the shape of the company," Bottle said.
She'll also focus on telling external audiences the new shape of the company.
"Goodrich has transformed itself, and has a very good story to tell," she said.
Once known for tire manufacturing, Goodrich is now an aerospace company.
Buying the TRW unit brought it new lines of business in airplane flight controls, power systems, large engine controls, and cargo systems.
Bottle will oversee an internal PR staff of six, three in the US and three in the UK. She has moved from London to the company's Charlotte headquarters. Various Goodrich business units also have their own communications personnel. The company does not have an agency of record, and Bottle does not expect to hire one.
Tasks she will be addressing include creating a crisis communications plan for Goodrich, and using more evaluation tools to demonstrate the value of the company's PR activities.
In today's business climate, "increasingly PR is really having to demonstrate its value dollar for dollar," she said.
Bottle will report to Steve Huggins, SVP of strategic planning and IT.
Bottle joined TRW in 2001. Prior to that, she worked at British defense company Thales for six years, where she was UK corporate communications director.
Goodrich reported 2001 sales in excess of $4 billion. 2002 sales will be reported in February.