NEW YORK: The Associated Press has beefed up its news-delivery capabilities, and can now deliver its own content, along with third-party material, directly to the desktops of subscribers.
The expanded service is part of a license agreement with InfoDesk. Formerly, AP could only use InfoDesk's tools to deliver its own branded content.
InfoViewer and InfoClient are the two main components of the InfoDesk software. The former manages the streaming real-time headlines and news stories that appear on desktops. InfoClient is a web-publishing tool that integrates AP and third-party news into a company's intranet or internet site.
"With organizations shorter on staff," said Carol Galofaro, director of sales for AP, "they welcome anything that offers an easier method of news delivery."