SEATTLE: Publicis Dialog is expanding the range of its healthcare work by opening a healthcare marketing practice in Seattle.
Much like Publicis' other practice groups, the healthcare unit takes a holistic approach, offering clients a wide range of marketing services, including PR, strategic planning, and brand development.
Kumar Shahani, former VP of client services at Lena Chow Euro RSCG, will oversee the practice as executive principal and group management director.
Shahani's areas of expertise include cardiovascular, pharmaceuticals, and microbiology.
"Publicis' holistic approach attracted me to this opportunity," said Shahani. "One of the challenges clients face is having multiple agencies trying to bring the same message to different audience segments."
The new practice has already secured its first client, Bacchus Vascular in Santa Clara, CA.