CHICAGO: The Chicago Mercantile Exchange (CME) has invited 10 firms to bid on what's expected to be a six-month PR assignment.
The exchange last year became the US' first to be publicly traded. Shares in its holding company, Chicago Mercantile Exchange Holdings, began trading on the New York Stock Exchange on December 6, 2002.
During the quiet period leading up to the exchange's IPO, CME chairman Terry Duffy had been unable to comment on the exchange's plans for growth.
Leo Melamed, chairman emeritus and a senior policy advisor to the CME, said, "Now that he can tell the world who he is and what the CME is all about, we want to hire someone to give us insight on how to do that."
Melamed is widely recognized in the futures industry as the driving force who transformed the CME from a sleepy backwater exchange into a major global financial marketplace during the 1970s, '80s, and '90s.
While no longer chairman, he still wields considerable influence at the exchange, and appeared on a panel with Duffy and other exchange officials last week at the first press conference that the CME has held since its IPO.
Anita Liskey, CME's director of corporate communications, said the assignment will involve financial communications work aimed at investors and, secondarily, analysts.
"It's financial media we'll target; not analysts, but publications analysts read," she said.