WATERTOWN, MA: MediaMap has ended its nine-month partnership with Biz360, and named Cymfony the engine behind its Performa Analytics application.
MediaMap Performa, which was launched at the end of last year, is a web-based application that allows companies to manage relationships, message distribution, and measurement for media campaigns.
Using Cymfony's natural language-processing technology, Performa Analytics - an add-on software module to MediaMap Performa - scans and analyzes media to identify entities, concepts, relationships, and events relevant to the user. All of the information is presented to users in online reports, in real-time.
Peter Granat, EVP for MediaMap, cited consistent business objectives and proximity as reasons for striking the new partnership with Cymfony.
The seven-year-old software company began by handling extraction and analysis for US government and intelligence agencies.