LANHAM, MD: Vocus has acquired Public Affairs Technologies (PAT), further establishing itself as a strong player in the communications management industry.
Having experienced 42% growth in 2002 over the previous year, Vocus projects the same growth rate for 2003, with 10% of the expected increase coming from business gained as a result of the PAT acquisition.
All of PAT's clients will be converted to Vocus PR, the company's management software product. Previously, they were either using PAT's PRPowerbase or GRPowerbase (for government affairs departments) tools. Vocus PR will incorporate some elements from PAT's software, such as its mile-radius search, which allows users to search for reporters in their local areas.
"As opposed to list management, PAT has always been focused on workflow automation in the same way we are," said Rick Rudman, president of Vocus.
"Our visions for what we want to provide clients with have always been consistent."
MediaMap Performa is the only other product on the market that is similarly dedicated to communications management.
Matt Siegal, former president of PAT and one of the original cofounders of Vocus, will assume the new role of VP of corporate development. PAT's other 15 staffers will assume new responsibilities. Rudman said that there would be no layoffs.