IRVINE, CA: Ford Motor Company's Premier Auto Group has named Renaissance Creative Group (RCG) as North American AOR for the Jaguar and Land Rover brands.
RCG is charged with preparing press kits, trade-show assistance, and handling media and other events. The firm will focus on vehicle launches and dealer activities in the coming year.
The boutique firm has worked with Ford since 2001, but took over as AOR on January 1, 2003.
"RCG has really shown dedication to our brands' growth and success," said Simon Sproule, VP of communications and marketing services for Aston Martin Jaguar Land Rover (AMJLR), which was formed in fall 2001 to house Ford's premium brands.
RCG plans to have about six full-time staffers on the account, in offices in Lake Forest, CA and Dearborn, MI. AMJLR is headquartered in Irvine, CA.