SAN MATEO, CA: As part of its new partnership strategy, Biz360 has formed two strategic alliances - one with Carma, and another with Dialog. Both companies' services will be integrated into Biz360's measurement application Market360, said Keith Goldberg, VP of marketing.
Teaming up with Carma grants Market360 users heightened qualitative analysis.
Combined with Biz360's quantitative metrics, Carma's capabilities are meant to result in more accurate evaluations of communications initiatives.
The Dialog partnership allows for that company's NewsEdge services to be incorporated into Market360. This will increase the amount of media content available in the measurement tool.
"Our intent is to be able to offer more customization to clients," said Goldberg.
Other existing Biz360 partners include Factiva, Bacon's, and Multivision.