NEW YORK: Edelman has formalized a life sciences practice to service its biotechnology, biopharmaceutical, biomedical research, medical devices, medical diagnostics, and health technology clients.
"Many of these science-driven companies have different needs than pharmaceutical companies," reported Nancy Turett, global director of Edelman Health.
Citing the smaller size of many science-driven companies, she explained, "We become more of a communications department for these clients, rather than just their external counsel."
The group currently is co-headed by newly hired SVPs and directors Amy Martini, former GM at Noonan/Russo Presence Euro RSCG, and Lorie Fiber, former SVP at FischerHealth. Turett said she is actively recruiting a practice leader to be based out of San Francisco.
Todd Ringler, formerly with Ogilvy PR's Feinstein Kean, was also brought in as director of health media. He will work across Edelman's entire healthcare practice, but was hired because of a heightened need for media relations that adding the life sciences group created.
Edelman's healthcare practice now consists of five divisions - Rx health, consumer health, public affairs, medical education, and life sciences.