WATERLOO, IA: Novartis Animal Vaccines, a division of Novartis Animal Health, has selected Morgan&Myers as its PR agency of record. The firm will target vets and livestock producers to promote Novartis products, specifically its treatment for heel warts in cows.
"Consolidation of the industry has led to an increased need for direct communications with end users," said Colin Meyers, director of marketing for Novartis Animal Vaccines.
Morgan&Myers' team of four will handle media outreach to dairy, beef, and swine trade publications. Print and radio advertising, as well as direct mailings and trade-show communications, will be part of the agency's integrated approach.