LOS ANGELES: Hollywood's top two unions for performers have hired GMMB to facilitate a "consolidation" that would merge them into a single entity with 135,000-plus members.
The boards of the Screen Actors Guild (SAG) and The American Federation of Television and Radio Artists (AFTRA) voted last month to move forward with the merger, which would require the approval of 60% of the members of each union. Many performers belong to both unions.
GMMB will help promote the merger to members of both unions, highlighting benefits to health and retirement plans, digital technology issues, and increased bargaining power in the age of media consolidation.
AFTRA national director of communications Jayne Wallace said, "Both unions have small communications departments, and this is a significant situation that needs to be addressed."