NEW YORK: Edelman and Tyco subsidiary CIT Group collected the coveted Campaign of the Year laurel in front of more than 1,000 attendees at PRWeek's fourth annual awards ceremony last Thursday.
CIT enlisted the help of Edelman to cope with being spun off from the tainted Tyco just one year after it was acquired.
Vanguard Communications was the first-ever winner of the overall Agency of the Year award. This is the first year that PRWeek has awarded an overall accolade from the winners of the Small, Midsize, and Large Agency of the Year categories.
The midsize, Hispanic-woman-owned firm was up against Large PR Agency of the Year Burson-Marsteller and Boutique PR Agency of the Year David Grossman & Associates. Vanguard attributed its success in a down year for much of the industry to adhering to a commitment to government and social-advocacy clients. The agency saw 22% revenue growth over the last two years.
WellPoint took home the award for Large Corporate Communications Team of the Year, while the honor for small in-house team went to OppenheimerFunds.
Ernst & Young's global PR director Lawrence Parnell won the PR Professional of the Year honors; Marty Hatfield of Lord, Sullivan & Yoder won Young PR Professional of the Year; and Daren Kwok of the University of Southern California won the PR Student of the Year title.
Held at Tavern on the Green in New York City, the PRWeek Awards 2003 was hosted by comedian Greg Giraldo. Sharon Gamsin, VP of global communications for MasterCard, served as chairperson of the judges.