NEW YORK: After striking out last year by failing to agree to contract terms, the New York Yankees' cable TV network YES and Cablevision, one of the New York metropolitan area's dominant cable providers, hit a home run last week.
The agreement will allow Yankee games to be broadcast on Cablevision systems.
The settlement comes after a yearlong PR battle threatened to escalate into a full-scale lobbying effort in the New Jersey state legislature, where lawmakers were moving on legislation to settle the matter.
Both sides had been huddling with prominent New Jersey-based public affairs shops. YES has been working with The MWW Group, while Cablevision had been working with public affairs shop Holt Mulroy & Germann.
Last year, a very public and contentious dispute between YES and Cablevision left nearly 3 million homes in New York, New Jersey, and Connecticut without YES, and therefore TV access to most Yankee games.