MIAMI: Hispanic PR Wire (HPRW), in partnership with the National Association of Hispanic Publications (NAHP), has formed the Hispanic Digital Network (HDN). The network offers Hispanic print outlets the opportunity to post their news online for free.
HPRW will provide participating NAHP publications with templates for customized news sites that contain stories, advertisements, classifieds, and community calendars. The sites are designed so Hispanic outlets can easily manage content through simple cut-and-paste processes. In addition to the websites, participating publications will receive free hosting, training, and tech support. In exchange, HPRW news content will be posted on all network sites.
"Hispanic media outlets have traditionally had a harder time than their mainstream counterparts adopting internet solutions," explained Manny Ruiz, president of HPRW. "HDN provides them with an online presence, which will dramatically impact the way companies send their news to the Hispanic media."
The NAHP is made up of 214 publications, of which HPRW predicts 50 will be members of HDN within six months. Registration began last week. La Raza and Imparcial, both Hispanic weeklies in Chicago, and Prensa Hispana, a Phoenix weekly, have already joined.