WASHINGTON: Ben Goddard and Rick Claussen have left their namesake Goddard Claussen Porter Novelli (GCPN) to launch a new venture, GC Strategic Advocacy.
In 1990, the two founded public affairs firm Goddard Claussen, which Porter Novelli acquired in 1999. In the interim, the shop gained notoriety for being among the first to apply aggressive political-campaign strategies to issue-advocacy efforts. Their "Harry and Louise" campaign is largely recognized as derailing then-President Clinton's national healthcare reform legislation.
But after four years with one of the world's largest firms, both men said they'd be happier with fewer clients and less overhead.
The new firm, with offices in Washington and Sacramento, CA, will concentrate on advocacy advertising, issue consulting, and ballot-initiative campaigns. It opens with a number of former GCPN clients.
Donna Lucas, head of public affairs at Porter Novelli, said her firm will continue to use the GCPN brand, and looks forward to collaborating with GC Strategic Advocacy.