LOS ANGELES: The Mighty Ducks NHL team has launched a postcard campaign to support US forces overseas.
"This is a great opportunity for the Ducks as an organization to be proactive and reach out to our troops abroad," explained Ducks director of publicity and community development Charles Harris. "We are all part of a larger team, and our fans can take an active role in letting our troops know we care."
Over a four-week period, fans attending Ducks games will be given the chance to fill out postcards for US soldiers in the Middle East. The cards feature an American flag and the Statue of Liberty, and read, "Freedom.
It's a real team effort."
The first week the program was launched, almost 1,000 cards were gathered.
They are being sent to two ships currently in the war zone: The Boxer and The Bonne Homme Richard.
The campaign is an offshoot of Disneyland Resorts' "Operation Uplift" program, which started in 1995. That campaign sends letters from Disneyland cast members to overseas troops. Harris said the effort has been so well received, that other NHL franchises have expressed interest in similar efforts.
While the Ducks are currently the only sports franchise with a patriotic campaign, other entertainment venues have also launched programs to raise troop morale. Nickelodeon and Clear Channel, for example, are giving 500 free tickets to Blues Clues Live!, Blue's Birthday Party for families of servicepeople in Alabama.