PR PLAY OF THE WEEK: What a Girl Wants is to stay out of war talk

LOS ANGELES: Warner Brothers' new chick flick, What a Girl Wants, has a message for its pre-teen audience: Be yourself.

LOS ANGELES: Warner Brothers' new chick flick, What a Girl Wants, has a message for its pre-teen audience: Be yourself.

The studio's marketing arm has amended that sentiment to reflect current world conditions: Be yourself, but only if you have no controversial opinions. Like spreading peace, for instance. Last week, WB pulled print posters of Amanda Bynes flashing a peace sign while standing between two British royal guards. The ads were replaced with a version showing Bynes' hand safely dangling at her side. "We didn't want to add political overtones to a totally nonpolitical film," said a WB rep. WB isn't the only studio trying to find appropriate marketing in a time of mayhem. DreamWorks made headlines for a Drudge Report item that said it was worried that actor Chris Rock, promoting his film Head of State, would make negative comments about President Bush. Rock responded with a statement threatening "to take my red-blooded American foot and put it up [Drudge's] unAmerican [butt] for trying to disrupt the opening of my movie." Sony also weighed in on the peace issue by supporting its posters of Charlie's Angels: Full Throttle that feature Cameron Diaz flashing a peace sign behind her back. The gesture is supposed to refer to the film being a second installment of the franchise. But a spokesperson for Diaz and producer Drew Barrymore said the stars are fine with supporting a pro-peace stance. "It's a coincidence, it wasn't planned, but it's something that the girls don't mind if it gives a subtle message for peace," the spokesperson told media outlets. But WB gets our PR Play of the Week for its great timing, and for gaining the most press for a film that was otherwise not on the media radar. By refusing to have a public opinion and stating it so publicly, WB landed in The New York Times and The Washington Post, proving even peace is a weapon for savvy marketers.

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