NEWS BRIEF: The North Face selects Ruder Finn

SAN LEANDRO, CA: The North Face, an outdoors and exploration apparel company, has selected Ruder Finn as its agency of record. Ruder Finn will focus on corporate and brand communications, with its first assignment the launch of The North Face's first East Coast retail store. Ruder Finn's consumer practice based in New York will handle the account.

SAN LEANDRO, CA: The North Face, an outdoors and exploration apparel company, has selected Ruder Finn as its agency of record. Ruder Finn will focus on corporate and brand communications, with its first assignment the launch of The North Face's first East Coast retail store. Ruder Finn's consumer practice based in New York will handle the account.

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