WASHINGTON: Porter Novelli's public affairs team lost yet another of its stars to small-agency life last week when former Wall Street Journal reporter Michael Frisby signed on as president of The Walker Marchant Group.
Frisby, an SVP at PN for nearly five years, gained notoriety during the Monica Lewinsky scandal, when he famously asked President Clinton whether he would resign.
PN restructured its public affairs practice earlier this year to consolidate its many brands. Shortly after, Ben Goddard and Rick Claussen, founders of one of those brands, left to start a new shop. Frisby, who led PN's Chandra Levy work, gave similar reasons for his departure.
"The firms that can offer the best services to clients and will succeed in this kind of economy are smaller in nature, and able to adjust quickly to the changing environment," he said.
Donna Lucas, head of PN public affairs, said the losses were offset by the acquisition of heavy hitters such as Roger Salazar, former press secretary to CA Governor Gray Davis.