CHERRY HILL, NJ: Lisa Fleming has been named new communications manager at Subaru of America.
Fleming came to the automaker from FreeMarkets, a Pittsburgh-based software company, where she was manager of corporate communications.
She will report to Mike Whelan, Subaru's national manager of corporate communications. Rob Moran will remain in charge of product communications, a position he took last September.
Fleming will serve as the primary media contact for any corporate news, including sales information, marketing and advertising programs, executive interviews, and other corporate affiliate information.
She decided to take the Subaru position because "my first love is automotive," she said.
Subaru is in the midst of a new marketing campaign for its Impreza WRX STi all-wheel-drive sedan. The automaker recently held press previews for long-lead automotive writers, and plans a new ad campaign starting this month featuring champion cyclist Lance Armstrong, Fleming said.