WOBURN, MA: Thriving despite the gloomy tech world, eWeek has unveiled a new glossy look and expanded its coverage of enterprise infrastructure.
The move, said publisher Brian Gleason, was based on research showing that readers were as concerned with the content provided as much as how it was presented. "We have heard a call from the market to look at how we package the editorial," Gleason said.
As part of the format change, the editorial content of the more than 400,000-circulation Ziff-Davis title will grow by about 15%. The additional pages will be evenly spread among the news, commentary, and labs sections, while the columnists will be given more prominence. "People are looking for experienced voices to guide them through these tough times," Gleason said.
The labs section, where enterprise products are tested, will also benefit from an investment in facilities in Woburn and San Francisco. In terms of editorial content, this will translate into "the ability to test larger enterprise operations," Gleason said.