NEW YORK: David Bittler has been promoted to VP of communications for Nickelodeon, TV Land, and TNN, all channels in the MTV Networks division of Viacom.
Bittler was formerly senior communications director for kid's cable channel Nickelodeon. In addition to continuing with his old role of overseeing East Coast publicity, launches, ad sales, and affiliate marketing, he will also be involved with communications strategies for the three channels.
Bittler, who has been with Nickelodeon since 2000, has helped the channel weather controversy in the past year. Last summer, Nickelodeon came under fire from the Traditional Values Coalition for a Nick News program that discussed homosexuality and same-sex parents. Bittler was widely quoted as defending Nickelodeon's decision to tackle the tough subject, and helped plan a strategy to combat detractors.
Nickelodeon has also moved two other communications heads. VP Rosemarie O'Brien will switch from TNN to Nick at Night/TV Land. David Schwarz, director of communications for Nick at Night/TV Land, will move to TNN to aid programming and brand publicity.