BERLIN: Last week saw the first awards ceremony for PRWeek's German sister title PR Report. Winners were announced at a gala dinner in Berlin attended by 450 German PR figures.
The ECC-sponsored award for PR Professional of the Year went to BMW's head of group communications and policy Richard Gaul.
PR Campaign of the Year went to the "Vote - No one will hear if you have no voice" campaign, run by MMK for client Universal Music.
The award for PR Team of the Year went to Fujitsu Siemens Computers, and the Agency of the Year prize went to Fink & Fuchs Public Relations AG.
The prize for Internal Communications and Change Management was won by the "Experience Extras" staff program for Landesbank Baden-Wurttemburg.
Haubrok won the award for Financial and M&A Communications for its work on the flotation of REpower Systems.
PR Newcomer of the Year went to Michael Sodar of Fischer Appelt in Dusseldorf.
There was a clutch of multiple-award winners. BMW picked up the award for consumer marketing for its work on the new Mini, while MMK's Vote campaign also won the award for public affairs.
The PR Student of the Year award was won by Stephan Volmer, a graduate of the University of Luneberg.