WASHINGTON: The Library of Congress, one of the world's largest reading institutions, has issued an RFP for public relations and event support.
The contract could span five years.
The solicitation includes several tasks, including the promotion and branding of The Kluge Center and Prize, an endowment that was created when media mogul John Kluge gave $60 million for its creation.
Other assignments include promotion of community and public programs around the country; organization and promotion of the National Book Festival; and the Madison Associates, a private-sector advisory group whose members pay $15,000 for the privilege.
The first year's task is to promote The Kluge Prize. Most of the PR dollars will come from the endowment, and will be supplemented with federal money.
Grants from AT&T and the Carnegie Foundation will be used to support promotional efforts.
The work outlined in the RFP includes development of strategic plans, story development, media placement, event planning and supervision, and identification of other sponsors.
Proposals are due May 12.