ASHA places focus on media in latest public ed initiative

ROCKVILLE, MD: The American Speech-Language-Hearing Association (ASHA) has launched the third installment in its series of public service campaigns.

ROCKVILLE, MD: The American Speech-Language-Hearing Association (ASHA) has launched the third installment in its series of public service campaigns.

The most recent - "Keep an eye on your ears" - is designed to raise awareness about the harmful effects of noise above an 85-decibel level.

The effort, for which ASHA has budgeted $250,000, is largely focused on media relations. "Before we can educate the public, it is our responsibility to educate the media," reported Brenda Siler, director of PR.

Good Will Communications in Washington, DC has been hired to handle distribution and tracking. ASHA's in-house PR team of six is dealing directly with interested media outlets by directing them to the group's website - www.asha.org - and informative press-kit brochures. These contain charts that identify which types of noise exceed hazardous levels.

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