NEW YORK: The Wall Street Journal is planning to launch a daily online edition designed to beef up its coverage of the media and marketing worlds.
The new website, which will be available on a subscription basis beginning in mid-May, will feature additional news coverage and analysis, including a weekly column on the television business. The site will be updated throughout the day, and is envisioned as a way to expand on the print Journal's daily coverage of these areas.
"We'll have a lot more space," said Todd Larsen, president of Dow Jones Consumer Electronic Publishing. "We can be a bit deeper online than we can in the print sections."
The new edition was inspired by the success of a similar packaging last year of relevant news for health and medical professionals.
Larsen said that the idea of bringing a more comprehensive approach to news and entertainment outlets as well as PR and advertising made sense because "these are all areas that have a lot of synergy. There are a lot of cross-interests.
"This is a real effort to prioritize news within a section," Larsen said.