SAN FRANCISCO: McGrath/Power (MP) continues to develop its information security focus with last week's RSA Conference in San Francisco, the second year the agency has handled PR for the information-security industry symposium.
"We really wanted to make the show topical to a broad spectrum of media out there," said agency CEO Jonathan Bloom. "We wanted to elevate the perspective of the show beyond the industry. We wanted to bring it to the mainstream and show what this industry is doing."
Apparently that paid off, as more than 250 journalists and analysts attended this year's conference, up from last year's 200. And general attendance climbed over 10,000 this year, while last year's attendance hovered around 9,000.
"We really wanted an agency that could meet the demands of the press, and meet the demands of the exhibitors on the floor," said conference GM Sandra LaPedis. "PR is one of the key ways we attract people to the show, and that PR work has to continue not just throughout the show, but also in follow-up with the press and analysts after."
Working the conference for the second year isn't the only recent information security win for MP. The agency recently signed Array Networks as a new client.
The company develops integrated web traffic management and security platforms.