SAN JOSE, CA: Hoping to give its annual awards more of an international flair, the Tech Museum of Innovation has hired Ketchum to increase global awareness of the awards, as well as increase international entries. Ketchum will work pro bono.
The awards go to developers of technology who improve society in areas such as education, equality, the environment, economic development, and health.
"We really want to increase the visibility of the awards, and showcase our work to the world," said awards senior manager Amanda Widdoes. "This is the only international award that focuses on the beneficial impact of technology on the world."
For its first two years, the awards drew heavy participation from the US and Europe, said Ryan Donovan, associate director of Ketchum's global technology practice. But for the third year, the museum wants to reach into Asia and other regions to make the awards more global.
"We really want to drive the message that technology benefits humanity," explained Donovan. "We want to look at technologies that benefit society, so we want to focus on media relations to build awareness."