ATLANTA: CARE, one of the world's largest private humanitarian groups and a major force in Iraqi relief, has named Debra Gottheimer Neuman its new SVP of external relations.
The former IBM senior director of corporate communications arrives at a hectic juncture, according to PR director Lurma Rackley. "CARE has been in Iraq for the last 12 years, and the Baghdad staff had to curtail all programs when the war started," she said. CARE is now trying to resupply hospitals and distribute clean water.
Because Neuman's post oversees communications, advocacy, and fundraising efforts, there is little time for adjustment.
"We're working with the media, helping them understand what our role is in Iraq, but we also have an advocacy role in terms of how the humanitarian aid is carried out," said Neuman. "CARE has been leading activities among NGOs to really speak out for the importance of maintaining the independent role of civil organizations, and making sure humanitarian groups have the neutral space they need to do their work."