ATLANTA: Bob Cohn, founder of Cohn & Wolfe, has resigned as chairman of GCI Group Atlanta, and is opening a new agency this week.
Two other GCI principals will join him: Cohn's 20-year associate Jim Overstreet, and CMO Amy Parrish, who was engineering GCI's transition to integrated marketing after the merger with 360 Thinc. Several GCI staffers left with them.
The septuagenarian Cohn said, "I have time for one last hurrah." The new firm, Cohn Overstreet & Parrish, starts up with a projected $1.5 million in billings from clients including Chick-Fil-A and the US Army Reserves. Chick-Fil-A had followed Cohn and Overstreet's movements from C&W to 360 Thinc and GCI.
GCI CEO Bob Feldman said the losses are mitigated by what he considers a coup: the rehire of Bill Marks as EVP, who left GCI two years ago to helm communications for Coca-Cola North America. "That's the future for GCI," said Feldman.