Washington: The National Food Processors Association has hired Xenophon Strategies for a project designed to raise the association's profile on issues related to food safety, nutrition, and healthy eating.
The association is the research arm of the food industry, running three labs across the country, including one at its Washington, DC headquarters. It has made food fact sheets available to its members and the public for years, but wants to be more proactive in reaching educators, nurses, and other health and nutrition professionals, said Libby Mikesell, senior director of communications.
It hired Xenophon because of the food-industry experience of Chris Krese, an SVP who started the agency's food marketing and hospitality practice when he joined the firm a year ago. "Chris is well-known in the Washington food, communications, and political world," said Mikesell.
Krese oversaw communications for the American Frozen Food Institute earlier in his career. He also headed marketing for the National Restaurant Association before joining Xenophon. Both associations are now clients.
"Chris took the kernel of our idea and really turned it into a much bigger outreach program," said Mikesell.