Sterling Hager now named Shift after owner's departure

BOSTON, MA: Tech firm Sterling Hager has been reborn as Shift Communications following the departure of owner Sterling Hager Jr.

BOSTON, MA: Tech firm Sterling Hager has been reborn as Shift Communications following the departure of owner Sterling Hager Jr.

The new company, now owned by former divisional president Jim Joyal, managing director Todd Defren, and COO Ed Weiler, will keep nearly all of Sterling Hager's 40 staff members, and will maintain all of its clients.

According to Joyal, Hager Jr. left PR to pursue other interests.

"We were with Sterling for a long time, and we thought it would behoove us to keep this talented group of people together," Joyal said of the principals' decision to start the new company. The new venture opened shop on April 24, the day after Sterling Hager officially closed its doors.

Shift's principals will continue to serve tech clients in Boston, San Francisco, and Washington, DC. The agency intends to grow by taking on non-tech clients, as well as embarking upon various electronic marketing services, such as newsletters, white papers,

and viral campaigns.

For example, the agency will provide PR support for Cambridge, MA-based Skillers Workwear, which makes apparel for contractors and electricians in the US, Canada, and Europe.

However, Joyal said, "In terms of philosophy, we remain true to our technology roots."

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