RF boosts its Asia-Pacific status with new Sydney office

SYDNEY: Ruder Finn (RF) has opened a new office in Sydney - its first in Australia - bringing the agency's total number of offices to 15.

SYDNEY: Ruder Finn (RF) has opened a new office in Sydney - its first in Australia - bringing the agency's total number of offices to 15.

CEO Kathy Bloomgarden said the opening is indicative of the agency's "commitment to a strong Asia RF practice." Currently, RF has offices in five Asian cities - Beijing, Guang-zhou, Hong Kong, Shanghai, and Singapore.

Australia's strong healthcare market, according to Bloom-garden, was another major contributing factor to the opening. "Healthcare is one of RF's core competencies, so it was very important for us to have a presence in this market."

Lisl Cropper, who was previously representing RF in Australia through her own PR agency, will manage the new office.

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