LOS ANGELES: Personal Service Super Computers (PSSC), makers of custom-designed high-performance computers for universities and governmental organizations, has hired Windsor McLaren as its AOR.
PSSC has initially signed a six-month contract valued at about $15,000 monthly, said Windsor VP Dawson Rorick. The company wants to increase its market in the general business sector, and has charged the firm with creating a media relations effort that gains exposure in trade and general-business titles.
"They're deep right now with governmental organizations and universities, but they want to expand their reach with corporations," explained Rorick.
Windsor is pitching both specific PSSC projects and the capabilities of their products
in general to the media.
Recently, Windsor helped place stories about a new supercomputer PSSC designed for NASA that allows scientists to model six dimensions. Windsor is also pitching stories on the Linux-based networks the company creates, rather then a single supercomputer. PSSC creates linked arrays of smaller units that are less likely to crash.
Windsor is also highlighting the benefits of PSSC's products for business applications.
"You can use them for databases or any kind of computing tasks," said Rorick.