SAN MATEO, CA: KidzMouse has selected Child's Play Communications as its AOR to promote the company's child-friendly, colorful line of computer mice.
"Our mice make it easier for kids to use computers," noted national director of marketing Wendy Rush. "They squeeze the mouse instead of clicking, as they are still developing motor skills.
"We picked Child's Play because of their specialization in the children's market, and their familiarity with our products. They're going to help us get the word out to the retail, consumer, and education markets."
Stephanie Azzarone, president of the New York-based agency, said Child's Play will provide PR support for all existing and forthcoming products.
"These mice give children an easier introduction into the world of computers and technology," said Azzarone.