NUREMBERG, GERMANY: SuSE Linux has picked Burson-Marsteller as its global AOR, to help the company build its brand to broader technology audiences.
"Burson offered more than international reach," said Joseph Eckert, VP of worldwide corporate communications at SuSE, which also has offices in London and Oakland, CA. Eckert joined SuSE in November, after serving as director of communications for Compaq global services.
Burson's San Francisco, Chicago, New York, London, and Germany offices will share the task. Eckert said the account is worth "several hundred thousand" dollars.
"As a German company, we've had very little press in the US," added Eckert. "A lot of what we've done is nuts-and-bolts press. By bringing in Burson, we can do a better job of telling the company's story."
Linux is the hottest growth area in hi-tech, asserted Eckert, and he wants SuSE to be part of the big picture, particularly with more mainstream tech and business writers, as well as analysts.
"Their brand is already recognized in elite tech circles and in Europe," said Burson director Kevin Kutz. "We want to extend that to a broader audience, particularly in the US. This comes at a time when Linux-based solutions are maturing, and the platform is stronger and more viable. The timing is absolutely right for SuSE to boost its visibility."