News Briefs

SYDNEY: Brodeur Worldwide has appointed Recognition PR as its exclusive affiliate in Australia. Recognition, a hi-tech specialist, joins 10 other Brodeur affiliates in helping the agency in the Asia Pacific region. With offices in Sydney and Melbourne, Recognition's clients have included Hewlett-Packard, Vignette, and Maxtor.

Minneapolis: QuickMedx, a healthcare company, has picked Fast Horse Public Relations as its PR agency of record. Fast Horse will develop a PR campaign for QuickMedx's clinics, which are located in local Cub Food stores and at Best Buy's corporate headquarters.

CHARLOTTE, NC: Wray Ward Laseter (WWL) has been selected as the first advertising and PR agency of record for Charlotte's new NBA franchise. WWL will work with the team's management group in developing an integrated communications program in support of the marketing and sales efforts of the new team, which will begin play in the 2004-2005 NBA season.

Davenport, IA: Von Maur, which operates specialty department stores in 18 locations across the Midwest, has hired Marx Layne as its PR agency for the opening of three new stores in Michigan and Kentucky. The stores, in Livonia, MI, Ann Arbor, MI, and Louisville, are scheduled to open this fall.

Chicago: James Holland has joined the Chicago office of Weber Shandwick, where he will serve as a VP in the financial services marketing practice. Holland spent more than 20 years with the Federal Reserve Bank, serving as a member of the Chicago Fed's executive committee. He's also been a speechwriter for Fed chairman Alan Greenspan.

San Francisco: NewFarm.org, a new online magazine and informational portal being created by The Rodale Institute, has hired Straus to handle PR and trade marketing. The site will feature information for organic farmers, including a new index of organic farm prices. Straus specializes in organic-product PR.

FAYETTEVILLE, GA: ProExchange, which develops high-end messaging technology, has selected CarterTodd & Associates to develop a PR campaign to promote the company's new e-mail security technology for Microsoft Exchange environments. CarterTodd will work to position ProExchange as a leader in the messaging technology sector, and to increase awareness of its latest technology, Spam Smacker.

PHILADELPHIA: Managed-services company Aramark has selected Allison & Partners to develop media campaigns for properties the company manages or provides services for, including Lake Powell Resorts & Marinas, Denali National Park, Shenandoah National Park, Mesa Verde National Park, and Ellis Island National Monument.

NEW YORK: Jane Waldman, a 13-year veteran in the PR recruiting area, has opened her own executive search firm, Waldman & Company, specializing in mid- to senior-level corporate and agency placements nationwide. The company's areas of expertise include beauty and fashion, as well as consumer and pharmaceutical PR. Waldman was formerly director of the PR division at Quantum Management Services.

CAMBRIDGE, MA: The New England Healthcare Institute (NEHI) and The Drug Discovery Technology World Congress (DDTWC) have selected Weber Shandwick as their agency of record. For NEHI, WS will support the launch of the organization and its first research study. The agency will conduct media, thought-leader, and trade-association outreach for the DDTWC.

NEW YORK: Linden Alschuler & Kaplan has been hired to promote EMCOR Group, a mechanical- and electrical-construction-services provider, and the Rittenhouse Hotel in Philadelphia. The agency has also been hired by Porter Novelli to work on the campaign to end vicarious liability for leased vehicles in New York, Connecticut, and Rhode Island. The outdated laws, if unchanged, threaten to end leasing in these states.

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