FORT WORTH, TX: Larry's Shoes, a leading specialty retailer of men's footwear, has hired Witherspoon Advertising and PR as its agency of record for marketing initiatives. PR elements include event promotion, consumer relations, and crisis planning. Based in Fort Worth, Larry's operates 14 stores throughout Texas and Colorado. NEWTON, MA: Echo Research has partnered with Cymfony to offer the analytics company's Brand Dashboard tool. As a result, Echo will integrate a customized version of Brand Dashboard into its existing reputation-research offerings. The partnership marks Cymfony's first move into the global marketplace. LOS ANGELES: DS Simon Productions has opened a new office in Los Angeles to better serve the increasing number of projects developing out of the Southern California area. The new office will be led by Jonathan Poretz, manager of all West Coast operations, from DS Simon's San Francisco location. GREENWOOD VILLAGE, CO: Virtela Communications has chosen Ogilvy PR Worldwide to increase awareness of the company through PR programs, including media and analyst relations. Virtela develops managed private-networking technology for enterprises with multiple locations, including branch offices, remote workers, and corporate partners, regardless of their network access methods. The account will be managed from Ogilvy's Denver office. BEAVERTON, OR: PolyServe has selected McClenahan Bruer Communications as its new agency of record. The firm will manage the company's integrated PR and direct-marketing programs, as well as provide PR support to increase awareness of the company and its technology. PolyServe develops systems software used in corporate data centers. NEW YORK: Peppercom has named Jacqueline Kolek a partner in the agency. During her three years at Peppercom, Kolek has headed programs for clients such as GE Financial. Before joining Peppercom in 2000 as an account supervisor, Kolek was with GCI Group. NEW YORK: Mark Morrissey has been promoted to CEO of Mezzina Brown & Partners. Bill Brown, cofounder and senior partner of the agency, will relinquish his management responsibilities and will now focus on a new agency-related venture. Morrissey was the first person hired at the agency in 1991, and had formerly been COO of the company. FOXBORO, MA: Brad Feldman has been hired as director of communications for The New England Revolution Major League Soccer team. Feldman will manage media relations, publicity, and PR functions for the Revolution, and will also help devise new programs that will expand the outreach of the organization. Feldman is in his third year as a broadcaster for the Revolution, and is working as the team's TV color analyst this season. MARLBORO, NJ: Springboard Public Relations, a specialist in technology PR, has been selected as the agency of record for FaxCore Corporation, a provider of fax server automation solutions. Through its Jumpstart Program, Springboard will work with FaxCore to launch its new FaxCore 4300 server software, as well as develop a series of marketing programs to recruit channel partners. BALTIMORE: Integrated brand-communications firm Planit has created a convergence media division, which combines its broadcast, interactive, and animation services. The new group will focus on television production and programming, media planning and buying, corporate and educational DVD development, and motion graphics. Steven Kostant, former VP of content and programming for StarBrand Communications, will lead the division.