Chip maker picks Text 100 as global AOR

CAMBRIDGE, UK: ARM Holdings, one of the largest semiconductor design companies in the world, has appointed Text 100 as its agency of record in the US, UK, France, and Germany. Although billings were not disclosed, ARM will be one of Text 100's top-five revenue-generating accounts globally.

CAMBRIDGE, UK: ARM Holdings, one of the largest semiconductor design companies in the world, has appointed Text 100 as its agency of record in the US, UK, France, and Germany. Although billings were not disclosed, ARM will be one of Text 100's top-five revenue-generating accounts globally.

ARM develops semiconductor technology that is licensed to a network of partners that includes 19 of the top 20 semiconductor vendors globally.

Text 100 will focus on raising the company's profile among corporate and business-to-business audiences.

"ARM is known as a successful, deep technology company," explained Mark Hampton, GM for Text 100's San Francisco office. "But as their chips are integrated into more and more devices, we want to take them beyond their core audience of chip manufacturers. They need to raise awareness of their brand so that it's more broadly known - much like what Intel has done."

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