BOOK REVIEW: There's much to gain from Spin to Win

Media relations specialist Anthony Mora has put together a well-organized primer on media relations for business people not all that familiar with the field.

Media relations specialist Anthony Mora has put together a well-organized primer on media relations for business people not all that familiar with the field.

Especially helpful are the summaries that start each chapter. The one-page missives could be called Mora's Zen of media relations, offering handy tips and essential truths about getting the media to pay attention to you and/or your company. Mora also manages to cover media relations essentials - these include things everyone should know, but many PR pros forget. He preaches patience and sees media relations as a long-term commitment. He also emphasizes that national publicity has value on the local level, advises against launching into a commercial for your company each time a reporter asks a question, and offers a handy list of criteria when searching for an agency. This book can help anyone seeking a media relations firm for the first time. It also has a great chapter of reporter comments on what PR pros should and shouldn't do that can benefit any communications pro. ----- Title Spin to Win Author Anthony Mora Publisher Hawk Publishing Group, 175 pages

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in