SAN MATEO, CA: Just a few months after losing its Siebel Systems account, Access Communications has rebounded by becoming AOR for Epiphany, a competitor to Siebel.
"It was a convergence of perfect storms," said Access president and CEO Susan Butenhoff. Siebel dropped her firm in February for PR.com, and Epiphany decided to conduct an agency review in April, after just seven months with Applied Communications.
Butenhoff said she wants to make sure the company's value proposition is communicated clearly "to make sure they have a place at the table." Communications will also drive product support. "If customers don't know about products in the market, then you don't get included in the shoot-out.
"I'm amazed by how quickly they have included us in their planning," said Butenhoff of Epiphany. "Communications is absolutely integrated, and seen as quite valuable."
In September, Epiphany switched from Blanc & Otus to Applied. A few months later, Epiphany EVP of marketing Jeff Pulver, who oversaw the hiring of Applied, left the company. In March, he joined Siebel as VP of worldwide marketing, just a little over a month after Siebel parted ways with Access.