Tech firms Atomic PR and Launchsquad take on consumer accounts

SAN FRANCISCO: Atomic PR and Launchsquad are adamant they aren't giving up on technology. But both tech firms have signed their first consumer clients: alcohol company Infinite Spirits for Atomic, and Anacor Pharmaceuticals for Launchsquad.

SAN FRANCISCO: Atomic PR and Launchsquad are adamant they aren't giving up on technology. But both tech firms have signed their first consumer clients: alcohol company Infinite Spirits for Atomic, and Anacor Pharmaceuticals for Launchsquad.

"We always set out to start in tech and migrate to other areas where our model is of value. The value we bring to tech migrates easily," said Atomic CEO Andy Getsey. "We don't have a specific initiative to go into the consumer space, but we are getting an increasing number of calls from consumer companies."

Atomic also recently signed on tech companies Apricorn, Sanera Systems, Snapbridge, and Validian as clients.

David Perry, CEO of Anacor, met Launchsquad's founders when they worked at Schwartz Communications, and his former company was a client.

"I needed someone who would think with me, and do the things they did well at Schwartz," said Perry of his decision to hire Launchsquad. "It's about relationships. I knew I'd be working with the principals, and they would do a great job."

Launchsquad cofounder Jason Mandell said he is still "bullish" on the tech industry, and will continue to focus on tech in the future. But signing Anacor as a client allows the agency to move into the biotech industry, he added.

Launchsquad also recently signed tech companies BackWeb Technologies and BigFix

as new clients.

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